Future Stores Seattle 2021 Blog » Future Stores Research Briefs

The In-Store Retail Experience Is About to Get a Huge Boost from Augmented and Virtual Reality

In-store retailers are finding compelling use cases for virtual reality (VR) and augmented reality (AR) in physical stores. The arrival of 5G and evolving consumer expectations are accelerating the trend.

In-Store Experience Case Study: Millennials & Gen-Zers

In-store shopping experience is still relevant to Millennials and Gen-Zers, but retailers must identify successful use cases to capitalize on this inclination