Future Stores Seattle 2018

June 18 - 21, 2018

Sheraton Seattle, WA

Contact Us: 1.888.482.6012


Marc Alexandre-Rishe
Chief Retail Officer
Susan Sanderson-Briggs
SVP, Chief Brand & Customer Experience Officer
The Vitamin Shoppe

Over her career as a brand storyteller and experience transformer, Susan's strategic rigour and creative power has helped leading brands and retailers develop new and deeper customer relationships. Bringing lengthy agency consultancy experience coupled with corporate executive leadership, Susan is adept at driving strategically rooted, action-oriented change through matrix organizations - integrating digital and analog experiences with a distinct voice in the spirit of brand momentum and business growth.

In her role as Chief Brand & Customer Experience Officer with The Vitamin Shoppe, a leading health and wellness omni-channel retailer, Susan leads brand marketing and brand voice, both internally with a team of more than 800 Health Enthusiasts, and externally with our customers.

Rosie O’Neill
Co-Founder & Chief Creative Officer

Rosie O'Neill is a newbie entrepreneur with a major sweet tooth. In August 2012, alongside her co-founder and fiancé Josh Resnick, she launched her first company, Sugarfina, a luxury candy boutique. Inspired by a third-date screening of Willy Wonka and the Chocolate Factory, Rosie and Josh dreamed up a “candy boutique for grown-ups” featuring the finest sweets from artisan candy makers around the world.  Named to Fast Company’s “100 Most Creative People” list, and Goldman Sachs’ “100 Most Intriguing Entrepreneurs,” Rosie is disrupting the sweets space with an innovative approach to confections and retail.

Before candy, Rosie played with dolls for 7 years as Director of Marketing for Barbie, where she led a global business unit that sold more than 50 million Barbie dolls annually. She received her MBA from the UCLA Anderson School of Management and a BA in Communication Studies from UCLA. Her favorite candies are Champagne Bears and Pink Flamingos.

Phillip Raub

Phillip Raub is the co-founder of b8ta, a software-powered retailer designed to make physical retail accessible for product makers and exciting for consumers. In his role at b8ta, he oversees the day to day operations of the company.   

Previous to b8ta, Phillip held executive roles at Nest, where he lead the Global Channel Marketing team.  Prior to Nest, Phillip spent six years at Nintendo during the height of the Wii phenomenon. In his role as Director of Retail Marketing, he was responsible for bringing Nintendo's brand to life across retail, with partners like Walmart, Target, Best Buy and Amazon. 

In addition to his years of experience at Nest and Nintendo, Phillip held various leadership roles in Marketing at Gap Inc.  

Kevin Lavelle
Founder & CEO
Kevin Lavelle is the Founder and CEO of Mizzen+Main, an innovative company transforming the landscape of the apparel industry by introducing advanced performance fabrics to traditional menswear with the world’s most comfortable dress shirt. Mizzen+Main is carried in nearly three hundred retail locations, including Nordstrom and Saks Fifth Avenue, in addition to its rapidly expanding e-commerce presence. The company has been featured in The New York Times, WWD, Esquire, The Wall Street Journal, Men’s Health, Inc., and many more. It’s endorsements included JJ Watt, Jake Arrieta, John Isner, and many more. Mizzen+Main products are proudly American made. The company has a long standing commitment to giving back to the veteran community through partnerships with The Navy SEAL Foundation, 31 Heroes, Carry the Load, and many more. 
Prior to founding Mizzen+Main, Kevin worked at the venture capital group of the Hunt Consolidated focusing on emerging energy technologies. Prior to that, Kevin worked for international consulting firm Oliver Wyman in the Middle East and the US. Kevin graduated summa cum laude from Southern Methodist University with a B.S. in Engineering. In 2016, Kevin was named an Ernst & Young Entrepreneur of the Year and Southern Methodist University Distinguished Alumni. He is a member of Entrepreneur’s Organization and WEF’s Global Shapers. Kevin lives in Dallas, Texas with his wife and business partner, Jen, Mizzen+Main’s CMO.
Ariel Kaye
Founder & CEO
Parachute Home

Ariel Kaye is the Founder and CEO of Parachute, the fast-growing home essentials brand based in Venice Beach. Long intrigued by the interplay of design and wellness, Ariel established Parachute to fulfill consumers’ needs for high quality bedding and a good night’s sleep.

Forbes declared that “Parachute Wins Over Millennials Tired Of Chain Store Bedding.” The brand has been called one of the “25 Hot Los Angeles Startups to Watch” by Business Insider, and has been featured in notable publications including The New York Times, The Wall Street Journal, Architectural Digest and ELLE DECOR. Since it’s launch, Parachute has expanded into bath, Tabletop Linens, two storefronts (Venice Beach and Portland), The Parachute Hotel, as well as Baby. The brand’s has a projection of $30M for 2017. 

Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York. Her experience yielded invaluable insight to consumer purchase behavior and the public’s growing interest in quality, craftsmanship and social responsibility – now tenets of the Parachute brand.

Ariel earned a Master's Degree in Media Studies from the New School, a Bachelor of Arts Degree from the Gallatin School at NYU. She is also a certified yoga instructor and aspiring surfer.

Brian Gill
SVP, Technology

Brian Gill joined Nordstrom in April 2017 as the Vice President of Digital and Store, responsible for strategic planning, developing and executing the enterprise wide digital platform (including e-commerce, personalization, mobile, digital foundation, store operations, Point of Sale, payments and Omni-channel), store tech, and operational excellence initiatives for Technology. 

Prior to Nordstrom, Brian served as the Chief Technology Officer and Chief Scientist for Hotwire Expedia Inc. where he oversaw Web, native, and platform technologies - as well as data warehouses and data centers. Brian came to Expedia from GiftCertificates.com and started his career in the technology industry at H. W. Wilson. 

Brian earned his degree in English/Philosophy from State University of New York.

Shilpa Shah

Shilpa was drawn to Cuyana for the opportunity to create products rich in meaning, quality, and story. Beginning her career in Interaction Design, Shilpa has over 15 years of experience designing web and mobile interfaces for Fortune 500 companies including Disney, AT&T, and Sun Microsystems. In 2012, she graduated with her MBA from UC Berkeley Haas School of Business. Shilpa is passionate about celebrating the the multifaceted spirit of modern women through creating a culture of empowerment.

Diane Loviglio
Co-Founder & CEO
Boon + Gable
Marty Ramos
Chief Technology Officer
Aaron Hicklin
One Grand Bookstore
Michael B. Reidbord
Fashion Tech Consortium

Michael B. Reidbord is a technology and retail executive experienced in building companies in the U.S., Asia, Latin America, and Europe and involved in numerous start-up successes within the technology and consumer products sectors.

Mr. Reidbord founded technical apparel producer Brilliant Asia Corporation and was also President & CEO of Blue Dasher Technologies, an award winning location-based services provider. Michael has held senior positions in the U.S. and Europe with companies including Palm Beach and Bayer, and oversaw global manufacturing and operations for Lion/GSCM in Germany: a leading supplier of technical products to police, fire, and emergency response personnel.  

Before founding the Fashion Tech Consortium, Mr. Reidbord was Chief Operating Officer of Kloog, Inc., an IoT and Smart Cloud and Wearables enabling platform based in Silicon Valley that was acquired by Facebook.   Michael is a professor at The Fashion Institute of Technology and received his BA from the University of Pittsburgh.

Jennifer Seyller
EVP, Specialty Retail
Hallmark Gold Crown

Jennifer Seyller is executive vice president – specialty retail for Hallmark.

In this role, Seyller leads the direct wholesale sales and retail operations across the nationwide network of Hallmark Gold Crown® stores, most of which are independently owned and operated.

In addition, she oversees the operations of corporately owned stores in both the United States and Canada. Seyller partners with product development, digital and marketing leaders in the evolution of the retail, digital and wholesale distribution business operations. 

Seyller joined Hallmark in 1997 and has served in a number of leadership roles including product management for gifts, greeting cards and ornaments, vice president season cards and vice president retail product development. In her career, she has been accountable for expanding the ornament category, including developing a premium ornament strategy and brand, launching a growing kids plush franchise and broadening distribution with partners in television home shopping and online shopping.

She is active in the Network of Executive Women and has held leadership roles with United Way and Harvesters – The Community Food Network.

Seyller earned a bachelor’s degree in international business from Drake University.

Rajesh Chhablani
SVP Real Estate, Store Design & Construction
Tailored Brands
Michelle Adorjan Chila
SVP, Marketing & PR

As a luxury market leader, Michelle leads the innovation and marketing team at TACORI.  For more than ten years, Michelle has helped build TACORI into one of the *Top Ten Jewelry Brands favored by Millennials through the Digital and Physical worlds, while also growing customer demand through B2B and B2C channels.  As part of the Tacori leadership team, Michelle oversees Strategic Future Planning and Innovations, Media & Influencer Outreach, the Omni-Channel experience, and the innovation to reach into “what’s next.”  Michelle’s formative Marketing experiences were built within the entertainment industry at Destination Films and Warner Bros. Pictures, followed by years working agency-side at NMA Entertainment & Marketing with clients such as Cadillac, Chanel, Netflix and Heineken.  She graduated University of Illinois, Chicago, Phi Beta Kappa via the Honors College on a full academic scholarship.

Emily Watkins
SVP, Real Estate & Construction
Charlotte Russe

Current Responsibilities

Emily leads real estate, store design, store development, facilities, lease administration and procurement functions for Charlotte Russe, a fast fashion retailer of on-trend apparel, shoes and accessories at value prices for young women in their teens and twenties, with approximately 540 stores nationally, and their newest brand Peek Kids, an upscale specialty kids and baby brand with 11 stores.  She is responsible for establishing strategies, finding store locations, designing and building the stores, and managing and maintaining all corporate and retail assets. 


Prior to her current role, Emily spent 3 years with JLL, a global real estate services company, where she led the Innovation & Product Development function for the Corporate Solutions business.  She was responsible for focusing on developing leading edge services and products.  Some key innovation initiatives that she launched were innovation and critical thinking workshops to generate leading edge ideas which she facilitated for internal and client teams, a technology tool to capture and vet ideas and best practices across the firm, and many new revenue generating product lines.  She also led JLL’s national women’s employee resource group, the Women’s Network.

Prior to JLL, she spent 14 years with Gap Inc. in increasingly high-profile roles within the company’s store design, construction, and real estate departments, most recently as Senior Director of Real Estate Management & Operations. In this role, she was responsible for guiding the global asset management for the company’s brands with experience in all aspects of driving new initiatives (innovation, process, change management, training, technology, analytics) and managing the real estate lifecycle (portfolio management, strategy, site selection, planning & design, construction management, and asset management) for their 38-million-square-foot portfolio.  She was involved in facilitating organizational change efforts around process design, cultural initiatives, and onboarding.  She has also held positions at Gap Inc. in Construction Estimating, Gap Brand Global Store Design, and Architecture & Construction.

Education and Affiliations

Emily holds Masters of Business Administration degrees from UC Berkeley and Columbia University (joint Executive MBA program) and a Bachelor of Science degree in Architectural (Structural) Engineering from California Polytechnic State University, San Luis Obispo. She is a Six Sigma Champion and Green Belt and an active member of the Center for Responsible Business at UC Berkeley.  She resides in San Diego.

Ruth Crowley
VP, Customer Experience Design
Lowe’s Companies

Ruth Crowley joined Lowe’s in 2016 as Vice President, Customer Experience Design. Using Human-centered design methodology, she is responsible for leading her team’s efforts to create cohesive customer experiences that are emotionally and seasonally relevant and aligned with strategic company objectives.

Prior to joining Lowe's, Ruth worked with Entertainment Retail Enterprises with clients like Nickelodeon and M&M's World Stores, creating customized products, flagship stores and experiences in global markets. Ruth also has diverse experience with other iconic companies including Harley-Davidson, Universal Studios and Host Marriott (Airports), with a focus on design, retail, product and brand development. She describes herself as a continuing student of business.  

Ruth comes from Ireland and spends much of her free time there with her family including nine siblings as well as nieces and nephews.

Jeffrey Eggert-Peluso
VP, Global Store Design
Levi Strauss & Co.
Bill Lee
VP & General Manager, Consumer Electronics & Home Appliance Retail
Samsung Electronics America

Bill Lee is Vice President & General Manager of Retail Experience for SEA’s Consumer Electronics & Home Appliance business.  Bill oversees the overall retail experience & strategy working closely alongside Product Marketing & Sales Team leadership.  Prior to assuming this role, he was the Vice President of Samsung’s Smart Home Product Marketing and Television Product Marketing departments.

Before Mr. Lee joined the team at Samsung, he worked as the Chief Revenue Officer at Quirky.com, Vice President of Retail Marketing at Nickelodeon, Vice President of Electronics and Entertainment at Toys R Us, Senior Vice President of Sales and Marketing at D&M Holdings, and lastly, Vice President and General Manager of Sales and Marketing at Sony Electronics.

Mr. Lee resides in New York with his wife and their two children. He holds a Masters of Business Administration from the Johnson School of Management at Cornell University and received his Bachelor of Arts degree in Public Affairs Administration from the State University of New York in Albany.

Antonio Zaccheo
VP, Store Operations
Sunglass Hut North America

Growing up in Italy, Antonio began his career in the investment banking industry back in 2004, joining the teams of Morgan Stanley and Lazard. After his time in investment banking, he spent 7 years (2007-2014) in Permira, a pan European private equity fund mainly responsible for investment in the consumer sector. One of the largest Antonio’s focus during his time in Permira was the management of the Valentino/Hugo Boss investment made by the fund. In addition, he was also seated in the board of directors of the company. 

In June 2014, Antonio moved to the US where he started gaining more exposure to the US market, particularly to the retail industry of North America.

Antonio’s first experience in the US was with LensCrafters as Senior Director of Finance. There, he rapidly moved in the organization, covering different roles, in particular in the operation department with focus on the customer experience. In June 2016, he was appointed VP of Store Operations with Sunglass hut. He is currently responsible for directing and developing the short-term and long-term operating plans and tactical execution for Sunglass Hut stores.  As a member of the Executive Leadership Team, his major duties and responsibilities are:

Developing realistic sales targets by studying past performance and anticipating future opportunities and challenges. Develops and continuously improves plans to deliver or exceed these targets.

Leading initiatives to improve expense controls and management.

Leads and develops communication of initiatives to the field and stores.

Ensuring that the stores operate in the most efficient and effective way to ensure a sales and customer service focus. Also ensures that stores are in compliance with all company policies and procedures.

Translates corporate goals including financial returns, sales growth and market share, into brand level business plans. Assess field capability and establish performance priorities at brand level.

Providing oversight to store operations, ensuring that team is focused appropriately, and delivering to the needs of the stores. Provides leadership through coaching, direct feedback and support of individual development plans for direct reports

Maintaining strategic partnerships and drives joint initiatives with the corporate divisions: Stores, Customer Service, IT, Marketing, Merchandising and Operations programs through integration and teamwork across all disciplines including the Brand team.

Working closely with Human Resources to establish appropriate training and identify the development needs to ensure continued growth of associates at all levels, as well as their engagement and retention.

Working in conjunction with Store Construction and Maintenance to deliver highest quality of the build out, relocation, remodel and maintenance of stores while optimizing costs.

Supporting/leading cross-brand learning and sharing opportunities leading to improved business results and operational efficiencies. 

When not working on the Sunglass Hut team, Antonio likes to train hard to cross the finish line of the Ironman races (2.4 miles swim, 112 miles ride and 26.2 miles run) and enjoys spending time with his wife, three kids, Emanuele, Elisabetta and Eleonora and his dog Marshall.

Antonio holds a degree in Business Administration from Bocconi University in Milan (Italy).

Melissa Latham
VP, Retail Stores
Vera Bradley
Nicholas Cooper
VP, Property & Retail Establishment

U.S – V.P Retail Establishment in U.S. (3 years) Specialist in design, construction, and commercial planning of new stores. Leading the expansion of all physical store formats for IKEA in the United States.

Japan – Property & Retail Establishment Country Manager (9 years). Establishing IKEA in a new market. Leading acquisition of sites (Real Estate) plus above tasks.

Netherlands – Project manager & then Retail Establishment manager (7 years) in Global Franchising headquarters. Developing new global processes to design, build and operate new IKEA stores throughout the world.

Taiwan / U.K – Store and Project Manager for individual new store projects (7 years).

Dave Ayers
VP, Technology
The Container Store

In his role as Vice President of Technology for The Container Store, David leads a world-class team of technology craftspeople, focused on delivering innovative technology solutions that help The Container Store win in this complex new retail environment.

Cedric Clark
VP, Operations
Sam’s Club

I started my Walmart career in January 2001 in Sporting Goods as a sales floor associate.  I also had inexperience as an In Store LP Associate, Market Asset Protection Manager (Seattle/Tacoma), Regional Asset Protection Director (Indiana/Kentucky/Tennessee), Regional Operations Support Director (Indiana/Kentucky/Tennessee), Market Manager (Northwest Indiana), Director of Operations (Chicago), Regional General Manager (Utah/Idaho) and Regional Vice President (Illinois).  I did these roles over the span of 13 years all within Walmart US.  Took a brief stint away from Walmart at a Pet specialty retailer and I am not back within the Sam’s Organization as the Regional Vice President for the Northeast.

In 2015 I left Walmart for an opportunity as the Vice President of Operations for PetSmart.  I designed a winning strategy of execution and focus through the field VP’s, Directors and Managers for an enterprise of $8B in revenue annually.  Managed expense budget of $1.3B.  Also was responsible for the annual delivery of record pet adoptions which exceeded 500k.  Also implemented a store level “Real Time” dashboard that called out key performance metrics by hour which aided in 50bps improvement in customer conversion.

I spent time in several geographies during my childhood.  My mother and step dad were in the military so I lived in Alabama, Washington State, Texas & Germany.  I played Division 1 Basketball at Washington State University and I also played in New Zealand and Brazil professionally after college.  I am also a concert pianist and got accepted to Juilliard out of high school, but took the sports route.  I truly value my faith and my family.  I am blessed with a wife and 4 healthy children.

Christie Sandoval
VP, Retail Sales Operations Services
Jochen Schmidt
VP, Real Estate and Store Development

Jochen Schmidt is the Vice President of the Retail Real Estate and Store Development Department at 

Swarovski AG, a family owned crystal business run by the 5th generation of the Swarovski family. 

The Retail Real Estate and Store Development Department is in charge of all retail spaces and looks after the leasing and rental agreements, design and engineering of the architecture concepts, purchasing and production of the furniture and displays as well as the construction on-site and the subsequent maintenance. Jochen Schmidt has been with the company for over 10 years in Procurement, Roll-out and Architecture positions and was most recently appointed to the position of Vice President of the Department. Prior to that, he has gained extensive experience in Business Development and Sales.

Jochen Schmidt holds an MBA degree from the academy of economy and administration in Nurnberg, Germany. He has also completed a postgraduate degree at the International Real Estate Business School in Hamburg as Retail Real Estate Economist.

Courtney Graybill
VP, Customer Experience & Product Management
David`s Bridal
Almira Cuizon
VP, Retail Operations

With over 2 decades of retail experience, Almira has seen and contributed to the evolution of retail operations first hand. She is currently the Vice President of Retail Operations for Roots, wherein she played a key role as one of the executive officers in the company’s recent IPO in fall 2016.  

Prior to her time at Roots, she was with Holt Renfrew as the Vice President of Sales Strategy and Business Development, and at GUESS + Mariciano as the National Director of Stores for Canada. In 2016 she was a contributor for the book YOUR TURN which recognized Almira as being amongst 150 most successful women in Canada.  

Outside of her work in Retail Operations, Almira has facilitated internationally and presented at the Visa Innovation Exchange Conference in Tel Aviv, in addition to multiple conferences in Beijing, Shanghai, Los Angeles, Miami, and across Canada.

Dean Handspiker
VP, Design, Product & Store Development

Dean Handspiker is responsible for the overall vision, look and feel of INDOCHINO’s showrooms and assortment.

In the last two years he has designed and opened thirteen INDOCHINO showrooms across the United States and Canada with five more planned for 2017. Dean has created environments that add value to the Made-to-Measure experience that are both inspirational and accessible. His focus has recently shifted from Retail Operations to now lead the product team toward an expanded range and new categories.

Prior to joining INDOCHINO Dean has held senior Marketing, Visual Merchandising and Design roles internationally with Club Monaco in Canada, Esprit in Germany, Bata Shoes in Switzerland and Gloria Jeans in Russia. With each brand he has led or contributed to new concepts, repositioning and rapid expansions.

Leslie Grandy
Senior Director, Seattle Technology Development Center
Best Buy

Leslie Grandy combines 20 years in technology product marketing and development with 13 years of previous experience in motion picture and television commercial production to create innovative solutions that drive measurable results for both B2B and B2C companies.

Grandy currently serves as the Senior Director at Best Buy’s Seattle Technology Development Center, where she leads the mobile apps, digital media and advertising product teams. Prior to Best Buy, Grandy was the SVP, Digital Media Product and Development for Discovery Communications, where she led the teams responsible for delivering the companies owned and operated experiences across web, mobile and TV Everywhere platforms.

As Vice President, Product Development at T-Mobile, Leslie led the launch of the first Android/Google developed phone, the T-Mobile G1, and shepherded the release of no less than six versions of the company’s iconic Sidekick device, deemed by Forbes.com as a “Hall of Fame” handset along with the Razr and iPhone. Realizing innovation is a hallmark of Leslie’s development teams, as further illustrated by the launch of the first BlackBerry device in a flip form factor. On the service side, her product development team included the T-Mobile franchise service, My Faves, which grew under her leadership to over 10 million subscribers. Prior to her tenure at T-Mobile, Leslie served as the Senior Director, Apple Online Stores, Americas, where she was responsible for driving online sales from Apple.com.

Srinivasan Rajamanickam
Sr. Director, Technology Strategy & Architecture

Srini Rajamanickam is currently leading the technology strategy & architecture for Tapestry /  Coach Inc – a multi brand / global upscale fashion retailer.    

He is currently leading the Technology Strategy, Architecture and Innovation for OmniChannel and Customer experience, enabling digital transformation across Stores (POS), Customer Engagement, Digital transformation, eCommerce, Mobile, Social and Customer Service  capabilities globally across multiple fashion brands.    His key accomplishments in the past include leading the architecture for Omni channel commerce capabilities @ Target Corporation for eCommerce, Omnichannel Order Management, POS modernization, Call Center & Mobile leveraging best of breed packages as well as custom solutions using open source / cloud technologies.

Craig Hodgson
Director Retail Architecture & Store Design Development
Jennifer Matanin
Director of Retail Operations
Steve Freeman
Director, Product Management
Carl Chang
Director, Retail Operations
Best Buy

Carl Chang is Director, Retail Technology and Tools for Best Buy.  In this role he is responsible for representing the retail employee in the creation of technology solutions that support Best Buy’s strategic imperatives.   He is responsible for capabilities including selling and activation tools, customer relationship management, and customer appointment scheduling.

Carl brings over 25 years of retail experience across specialty, mass merchants, grocery, and online.  He has worked in both domestic and international markets in various capacities across operations, finance, and IT.  He holds a MBA from the University of MN. 

Mercedes Roling
Director, Store Customer Experience
Macy's, Inc.
Brandi Gardner
Director, Merchandising
Alessa Itsell
Director, Marketing
Lydia Kandel
Director, Marketing
Credo Beauty

Credo is a clean beauty retailer. We live for discovering the best, cleanest indie and luxury brands around, and carry the largest collection of safe, non-toxic beauty products with over 100 brands. We hold ourselves and our products to high standards so our customers can experience the latest and greatest in beauty. First, our product are carefully vetted by our team who examines every ingredient. We have a strict “dirty ingredients” list that made of up chemicals linked to health issues. We evaluate the safety and sustainability of the ingredients they use. Then, we field test the products (up to 6 weeks) before stocking on our shelves. We stay up to date on everything clean beauty to deliver the best, most effective products around. We have 8 stores and spas across the USA.

Lydia Kandel is the Director of Marketing at Credo. Prior to Credo, she was Director of Merchandising for Artisan Connect, a social enterprise, and a Buyer for William Sonoma Inc.

Marc Jamieson
Director Store, Experience, Design and Marketing
TELUS Telecommunications

Marc’s passion for in-store experiences began at Gap Canada in the 90s when his work in marketing and merchandising opened his eyes to the power of retail. With a focus on innovative and customer-centric experiences, he currently oversees retail design strategy for more than 1,200 brick and mortar stores belonging to Canada’s leading wireless brands – TELUS and Koodo.   

Prior to joining the TELUS team, he was brand and regional manager at Clearnet – a start-up telecommunications company which was eventually acquired by TELUS. Over the course of his career at Clearnet and TELUS/Koodo, he has gained diverse leadership experience in everything from store design, to in-store communications, merchandising, production, and fulfillment.

Marc’s passion for exceptional design and customer-focused retail environments is evident in his vision for the future of retail and its possibilities.  A champion of the role of technology in unifying commerce to drive success, he is eager to share his experiences, learnings and perspective with Future Stores attendees.

Nathan Tan
Associate Director, Brand Partnerships & Experiences
Jason Chua
Project Executive
A3 by Airbus Group

Jason Chua is a designer and prototyper responsible for developing disruptive innovations in a number of diverse fields. Most recently, he created Transpose, a radically customizable aircraft cabin for Airbus's business innovation lab that enables new retail and brand partnerships on-board. Prior to this, he led the retail and consumer experience design practice for Google's Project Ara, where he developed a novel biometrically-adaptive e-commerce interface to address the "paradox of choice" in highly customizable products. Jason has lectured at the Stanford d.school, and co-founded the educational initiative SparkTruck. He holds degrees in Product Design and Mechanical Engineering from Stanford University.

Michelle Connelly
Director, Marketing
Credo Beauty

Credo is a clean beauty retailer. We live for discovering the best, cleanest indie and luxury brands around, and carry the largest collection of safe, non-toxic beauty products with over 100 brands. We hold ourselves and our products to high standards so our customers can experience the latest and greatest in beauty. First, our product are carefully vetted by our team who examines every ingredient. We have a strict “dirty ingredients” list that made of up chemicals linked to health issues. We evaluate the safety and sustainability of the ingredients they use. Then, we field test the products (up to 6 weeks) before stocking on our shelves. We stay up to date on everything clean beauty to deliver the best, most effective products around. We have 8 stores and spas across the USA.

Michelle Connelly is the Director of Merchandising and Planning at Credo. Prior to Credo, she was Director of Merchandise Planning for Sephora Collection at Sephora. 

Tara Maffeo
Senior Manager, Retail PMO, Continuous Improvement
Alyssa Frankel
Corporate Sales Manager
Glassy Baby
Shawna Dahlin
Senior Marketing Manager, Customer Engagement Marketing
Linda Goodman
Senior Manager, Field HR
Julia Brunzell
Manager, Retail & Brand Experience

Julia joined Arc’teryx in 2016 to manage retail Design and brand experience as part of the Retail team in the Marketing Department. She leads and collaborates with a team of creatives who develop innovative retail environments and immersive brand experiences. Her 26 year career has focused on creating and implementing inspiring retail concepts for global brands in the U.S., Canada, Asia and the UK. 

Prior to joining Arc’teryx, Julia managed store design and retail innovation at lululemon, Starbucks Coffee Company and her own consulting firm - j. brunzell design. Julia is a Seattle native and holds a BFA from Cornish College of the Arts. She also studied at the University of Washington, Academy of Art University in San Francisco and completed Seth Godin’s altMBA program in 2016.

She currently lives in Vancouver BC Canada with her husband and two children who attend university in British Columbia.

Martin Reynolds
VP Workforce
JDA Software
Stefan Midford
Founder and CEO
Natural Insight

As the founder of Natural Insight, Stefan Midford brings his vision and passion for the retail industry to leading the creation of a cloud-based advanced retail execution and workforce management platform. Midford has more than 40 years of proven experience in the retail industry and is dedicated to solving challenges and developing solutions related to retail execution, field management, and on-demand mobile workforces. 

A serial entrepreneur and innovator, Midford founded Natural Insight in 2005 out of South49 Solutions, a company dedicated to improving the connection between employers and employees through advanced technology. Since its launch, Natural Insight has expanded its customer base to include retailers, brands, CPG companies, and merchandising / retail marketing agencies around the world. He is focused on ensuring all clients possess the advanced mobile technology needed to improve retail operational efficiency while providing workers the tools to excel and adapt in a rapidly changing environment.

Stefan is a graduate of Mindshare, a forum of CEOs of the D.C. area’s most promising technology companies, and a member of Founders Corp., an invitation-only network of experienced entrepreneurs.

Andrew Morlidge
VP, Americas

Andrew runs the Zynstra Americas business. Based in Seattle, he leads the Americas team, driving market growth for Zynstra’s retail edge software across enterprise retail businesses with a large distributed store footprint. Prior to Zynstra, Andrew spent 14 years with Microsoft in a variety of sales and business development roles, most recently as lead for the WW Channel Sales & Software Reseller businesses with Hewlett Packard Enterprise.

Matt MacInnis
Founder and CEO

Matt MacInnis is Inkling’s founder and Chief Executive Officer. He founded Inkling in 2009 on a mission to make the world smarter with mobile technologies, and has built it into the market leader in workforce enablement. Today, Inkling is the leading field operations management system for retail, restaurants, and other industries.

Before Inkling, Matt spent eight years at Apple, where he ran the company’s education market development organization, based in Beijing. Matt subsequently returned to Apple’s California headquarters to coordinate Apple’s growth in education globally.
A native of northeastern Canada, Matt earned a degree in Electrical Engineering with a Citation in Mandarin Chinese from Harvard University. Both Matt and Inkling are based in San Francisco.

Sam Vise

Leveraging 25 years of working with executives from many of the world’s best known retail brands, agencies, and technology companies, Sam’s expertise in connecting insights, corporate analysis and consumer behaviour is unparalleled. He is thrilled to be able to share his experience and insights at Future Stores 2018.

Sam is both a Board member and President of Unefi, the parent company for RMS - an enterprise retail management software and marketing automation platform that is leading the shift to technology as a critical element of unifying commerce. As President of RMS, Sam’s focus is on overseeing the leadership team, global sales and support teams.

Prior to launching RMS, Sam was focused on retail marketing as a Partner at CV Studio, where he was responsible for developing and driving strategy for global retail executions, marketing services, and data. Viewed as an innovative force in driving retail of the future, Sam has been – and continues to be – an active adviser and board member at various adtech and martech companies.

Chris Todd
President & CEO

Chris Todd, President and CEO of Theatro, is responsible for leading Theatro’s overall direction, strategy, and growth plans.  Chris is a “roll up your sleeves” type leader who is passionate about the strategy of a business.  Chris believes that most every idea can be a winner…it’s all about figuring out the strategy angles to drive success!  As a co-founder, Chris has been instrumental in guiding Theatro from an early innovative concept into a fast paced growth company.

Chris has 25+ years of experience in senior executive positions with small start-ups and large multinationals in a diverse array of industries, including software, networking and apps for leading hardware and software companies including Cisco Systems, AppTrigger, Metaswitch, Extreme Networks and Newbridge Networks.  Chris graduated with a BBA from SMU.

Peter Wolf
SVP, Retail Markets
Matt Talbot
Co-Founder, CEO
Rob Crane
EVP Global Sales and Marketing
Altierre Corporation
Anders Ekman
V12 Data
Kris Hamrick
Business Unit Executive

Kris Hamrick is a seasoned global sales leader with 20 years of consultative sales leadership for a number of software and services companies. Kris is a Business Unit Executive for Watson Customer Engagement currently responsible for the performance of Watson Commerce in North America. This includes the entire portfolio of eCommerce, order management, and digital experience solutions. When not thinking about eCommerce, Kris loves spending time with his family, frequenting Lake Tahoe, or riding his bike in the mean streets of San Francisco.

Scott Adel
VP, Retail Excellence
Tulip Retail

Scott Adel is currently Vice President of Retail Innovation at Tulip. He previously served as Head of Omnichannel Retail for the Canadian lifestyle brand, Frank And Oak. With an extensive 20 year retail track record at some of North America's largest brands, he continues to drive innovation in the companies he serves by integrating technology and business processes in unique ways to drive engagement and business growth.

Mike Zorn
VP, Workplace Strategy

Mike Zorn is the VP of Workplace Strategy for Workjam. In his role, he works with client companies to develop strategies, using the Workjam Digital Workplace, to empower and engage their hourly workforce. With a focus on the emerging workforce it is essential that companies use a platform like Workjam to meet the demands and expectations of the multifaceted associates. Prior to joining Workjam Mike spent 30 plus years with Macy’s Inc. the last 15 as the Senior Vice President of Associate and Labor Relations. His responsibilities included culture and employee engagement development, internal branding and communications, employee and labor relations strategy for the Macy’s enterprise.

Chris Taylor
Square Root

Chris Taylor is founder and CEO of Square Root, where he leads the company’s long-term growth strategy. Passionate about empowering companies to optimize operations and make smarter decisions, Chris founded the company in 2006 with the goal of making business data accessible, understandable and actionable. Under his leadership, Square Root developed its store relationship management (SRM) platform, CoEFFICIENT, which helps the world’s leading automotive and retail enterprises align their organizations, increase transparency, encourage collaboration and improve store performance. A testament to Chris’ commitment to culture, Square Root was recognized as the 2015 2nd best small workplace in America by Fortune magazine. Chris has more than 20 years of experience serving in operational and strategic roles for leading technology and automotive companies including Trilogy, CarOrder, TrueCar and Brighthouse. He earned his degree in Mathematics/Computer Science and Cognitive Psychology, graduating Phi Betta Kappa from Carnegie Mellon University. 

Scott Langdoc
SVP and Practice Lead

Scott Langdoc has 28 years of management and technology experience, including as a retail and hospitality IT executive, store systems vendor technology leader, industry strategy consultant, and global market research analyst.  Scott has held retail and non-retail CIO positions, including Raley’s Supermarkets, PDQuick, and USCS International.  He was CTO at retail vendors Fujitsu Retail and ParTech, Inc.  He ran the retail industry practices at AMR Research (acquired by Gartner) and founded both IDC’s global retail practice and the strategic consultancy firm RetailCENTRIC.  He specializes in strategic planning, cloud transitions, N-channel technology architectures, customer-facing systems, food safety, and consumer engagement.

Mike Tippets
VP, Enterprise Marketing & Organizational Development
Hughes Media Systems

Mike Tippets is vice president of marketing and organizational development, for the enterprise division of Hughes. Mr. Tippets joined Hughes in February of 2008, he is responsible for the creation of brand and product awareness and also for the engagement and development for Hughes employees around the world.

Mr. Tippets is a 25-year veteran of the high-tech industry and brings a dynamic and passionate vision of what digital media based solutions can provide for businesses in the 21st century.

Bob Radcliffe
Director, Business Development
Reality Interactive

Bob Radcliffe is a seasoned retail entrepreneur with 25-years experience collaborating with leading retailers and brands to create meaningful experiences. Radcliffe was one of the original pioneers in omnichannel retailing in the late 1990s, launching startup venture Mercanti Systems creating the first ‘buy online and pick up in local store’ purchasing platform. More recently he worked with Lumanext, a revolutionary DC lighting infrastructure that included using sensor technology to capture data that translates into actionable insights and customer benefits. Adhering to design-thinking methodology, Bob strives to deconstruct consumer behavior and identify practical solutions that provide differentiation, loyalty, and sales lift. In 2016,Bob joined Reality Interactive to explore technology platforms that provide optimized content with data capture and analytics tools that measure consumer behavior during the store journey. The result is a comprehensive understanding of retail performance correlated with POS and peripheral marketing data.

With his strong background in design and engineering and his deep knowledge of the retail environment, Radcliffe is often asked to speak on how to deliver effective digital retail installations for brands.

Craig Witsoe

Craig Witsoe has been the Chief Executive Officer of Elo since 2012.  Prior to Elo, Mr. Witsoe led efforts in various aspects of retail technology for over 20 years, with global experience in digital displays and retail commercial lighting.

Building on Elo’s 40 years of touchscreen innovation and over 20 million global installations, Craig has led Elo’s latest generation of innovation focused on bridging the physical store and on-line shopping experience. Elo is making in-store e-commerce a reality with its industry leading commercial touchscreens, cloud-based Eloview content delivery software, and EMV payment integration.  Elo has also modernized the world of interactive POS technology with its aesthetically pleasing, yet durable, new systems.        

Working with some of the largest retailers around the world, Craig is in a unique position to see the best in-store digital interactive experiences, approaches to in-store on-line shopping and, more importantly, what retail will look like in the coming years.

Learn more about Craig and connect with him on LinkedIn at www.linkedin.com/in/craigwitsoe

Sean Condone
JoAnn Martin
VP Retail Industry Strategy
JDA Software
Dr. Samuel Mueller
CEO and Co-Founder
Samuel Mueller is the CEO and co-founder of Scandit and is responsible for overall strategic direction, marketing, sales and business development. Prior to Scandit, Samuel was a management consultant and project leader for multinational companies such as Swiss Airlines, Swiss Re and IBM as well as a corporate researcher at the renowned IBM Zurich Research Lab. While at IBM, Samuel was awarded an IBM Research Division Award and a total of three IBM Invention Achievement Awards. He has authored numerous patent applications and has published his research results in leading conferences and journals. Samuel holds a PhD from ETH Zurich and graduated summa cum laude with an MSc in Computer Science and an MA in Financial Economics, both from the University of Zurich, Switzerland. He is regularly invited to speak at high-profile industry conferences.
Shea Louie
Director of Store Operations
Under Armour
Brent Ott
Senior Manager Store Experience
Under Armour
Elizabeth Geri
SVP, Marketing & eCommerce
Sur La Table

Elizabeth joined Sur La Table as the SVP of Marketing and Ecommerce earlier this year.  An experienced retail executive, she engages in the places where customers, brands and technologies connect to create meaningful relationships at scale.  

Prior to joining Sur La Table Elizabeth served in a number of strategy and marketing roles across Gap’s family of brands in San Francisco and Shanghai, China.  She gained online experience in product management at Amazon.com and Classmates.com (a pioneering social media company). Her early experience is rooted in technology as an IT strategy consultant with Booz & Company (now part of PWC) and an analyst with American Management Systems.

Krysten Laboda
Director, Retail Design & Merchandising
William Butler
VP, Retail Services
Carnival Cruise Lines

WILLIAM BUTLER is the Vice President of Retail Services for Carnival Cruise Line. As the largest cruise line operator in the world, Carnival Cruise Line has 25 vessels positioned in 16 US home ports, Australia, and Europe; serving over 4.7 million guests per year, with 4 additional vessels on order including Carnival Horizon set for delivery April 2018 sailing out of Barcelona.

William is responsible for executing the global fleetwide strategy for retail. With direct ownership of five retail concessionaires and proprietary onboard retail stores, he develops and drives the strategic vision that delivers an experience in-line with the broader vacation experience onboard Carnival Cruise Line vessels. The multi-partner model involves levels of complexities unique to the cruise line industry and travel retail sector with the intent to deliver industry first retail experiences.

Previous to Carnival Cruise Line, William worked for FAO Schwarz in New York City. Serving as the Store Director for the world famous flagship on Fifth Avenue, William delivered an unparalleled shopping experience to over 4 million guests per year.

Preceding FAO Schwarz, William began his career with Hecht’s Department stores, a division of May Company that eventually merged with Macy’s Inc. Starting in their store management training program in the Northern Virginia area, William accelerated through numerous divisions before he became Vice President Store Manager of the Fredericksburg, Virginia store and eventually the Commack, New York store.

Graduating from Virginia Tech with degrees in Business Management and Real Estate, William served on several organizational boards and actively participated in the Blacksburg community.

Outside of the office, William is an avid runner and fitness enthusiast. He serves as a community leader with Big Brothers Big Sisters of Miami and participates with the Candlelighters Organization of New York City.

Marc Gingras
FOKO Retail

Marc Gingras is the CEO of Foko Retail, a platform that delivers the science of retail execution and merchandising. He is an entrepreneur and angel investor, and sold his last venture, Tungle.me, to Blackberry. Marc holds an MBA from INSEAD, a MASc in Management Sciences from the University of Waterloo and a BASc in Mechanical Engineering.

Melissa Cummings
Program Leader, Digital Retail Experience

Melissa Cummings has over 15 years of digital marketing, e-commerce, digital innovation and project management experience. In her current role as Program Leader of Digital Retail Experience for Domino’s Pizza, she helps identify, test and implement in-store innovations to enhance the consumer and employee experience, including kiosks, iOT, and developing new mobile experiences.

Domino's Pizza is the largest pizza company in the world based on retail sales. It ranks among the world's top public restaurant brands with a global enterprise of more than 14,800 stores in over 85 markets. Its system is comprised of independent franchise owners who accounted for over 97% of Domino's stores as of the Q4 2017. Emphasis on technology innovation helped Domino's U.S. generate over 60% of sales via digital channels and has produced several innovative ordering platforms, including Google Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and text message using a pizza emoji. In late 2017, as part of an industry-first collaboration with Ford Motor Company, Domino's began a meaningful test of delivery using self- driving vehicles.

Bill Stutzman
Director of Strategic Initiatives
Tristan Rogers

Tristan founded Concrete in 2003, with the ambition to help retailers manage their growth, and maintain control of their brand as they built new channels and partnerships. This mission remains unchanged today. Tristan is a regular speaker at conferences, and is passionate about the role that technology has in shaping how retail brands manage their in-store operations.

Matt Marcotte
M2 Collaborative

Matt has spent 26 years building, scaling and running global businesses at some of the best brands in the world like Apple, Gap and Tory Burch. He is the founder of m2 Collaborative, a consultancy built to help brands unleash their potential through creating transformational internal and external customer experiences.

Jesse Wielgan
Senior Manager, Retail Operations
Best Buy Canada
Meredith Haggerty
Senior Editor
Rob Ollander-Krane
Head of Talent Planning & Performance
Gap Inc.
Jeff Zimmerman
Director of Stores, North America
The Disney Store
Melissa Calhoun
Senior Manager, Store Operations
Kevin Swanwick
Senior Director, Retail Solutions
Manhattan Associates
Kevin Swanwick has 30 years of experience in the retail technology and store systems sector, spanning multiple generations of technology and nearly all aspects of software sales, marketing, design and delivery. Kevin is currently senior director of retail solutions at Manhattan Associates, where he oversees stores systems and helps clients address today’s omni-channel retail challenges.
Kristin Schoenstein
Program Director
Future Stores

Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she heads up the Future Stores portfolio and eTail East. She also successfully launched and grew WBR’s customer experience portfolio. In her role, she is responsible for market research, content creation and speaker faculty management for each event. Prior to WBR, she produced events in the healthcare and pharmaceutical sector and got her start organizing educational programming for physicians. In her free time, Kristin heads out to the East end of Long Island where she enjoys fishing, boating and days at the beach with her husband and two daughters.

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View 2017 Speakers