Observa (Past Sponsor)

AI as a Service for Physical Retail. Observa uses AI and directed humans to deliver real-time actions, analytics, and insights to retailers and CPGs.

Retailers that place Observa's powerful shelf intelligence tools into the hands of their store employees gain necessary insights to streamline in-store operations, maintain standards, and retain customers. Boost your bottom line by driving resource efficiency while improving the shopper experience, all in real-time.

Brand managers are making critical spending decisions on information that is stale and incomplete. The lack of data covering store execution results in marketing efforts with a negative ROI more than 70% of the time. It’s time for physical, in-store, marketing to catch up to digital marketing.

Observa delivers previously uncollectable, real-time analytics over in-store product merchandising and promotion execution. The platform ingests data and photos from Observa’s crowd, its customers’ employees, and store equipment to produce invaluable analytics with speed and accuracy.