IDC Retail Insights' works with retailers to create exceptional, immersive customer experiences that engage and allow the customer to discover, evaluate, select, and transact in a frictionless manner. Its global team of analysts with decades of industry experience, advise retailers how to transcend the focus on "transaction" to a focus that blends connected. We are your digital transformation partner offering the best of the CIO practitioner network with industry-defining technology advisory service. We help digital leaders be the best. Helping them align and develop technology roadmaps in concert with business roadmaps. IDC provides a complete toolkit for digital transformation that will help you manage the ‘pace of change’ at the intersection of people and technology; where innovation happens.