Future Stores Seattle 2019

June 04 - 07, 2019

The Sheraton Seattle

Zak Normandin


Founder & CEO
Iris Nova (Dirty Lemon, The Drug Store)


8:45 AM C-Level Chat: Leveraging Physical Retail to Drive Product Innovation with Iris Nova

Join Zak Normandin, Founder & CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, a conceptual retail experience used to test new beverage concepts before they’re produced on a national scale. The Drug Store is reimagining the modern cocktail bar, providing customers with unique experiences while receiving direct feedback to launch new products nationally to market. The Drug Store utilizes Iris Nova’s unique conversational commerce model where orders are placed and processed solely by text message to provide a frictionless user experience. Learn why Normandin decided to expand into hospitality by creating a retail-first brand to compliment his first, digitally-native, brand. 

• The importance of pairing product with experience 
• Communicating directly with customers online and offline to drive product innovation
• Opening a cashierless retail store in NYC based on the honor system to build customer loyalty
• Building a vertically integrated store



Check out the incredible speaker line-up to see who will be joining Zak.

Download The Latest Agenda