Wesley (Wes) Trump

Senior Director of Visual Merchandising and Store Design Delaware North

Wesley Trump is the senior director of visual merchandising & store design for Delaware North. In his role, Wes leads a team of visual experience experts, who create interior environments for Delaware North's signature retail and lodging experiences — experiences that span the globe and traverse industries including live sports, fine dining, airports, resorts and outdoor recreation. Wes is based out of the company's headquarters in Buffalo, New York.

Day One: The Shopper Is Everywhere

3:55 PM Fireside Chat: Elevating the Checkout Experience: Streamlining Success

Checkout experiences have been an ongoing debate amongst retailers of all types. While they provide certain efficiencies to the store experience, they are also a cause of friction and potential issues with shrink. Our panelists from two very different retailer types will share how the learnings and challenges they are experiencing around reimagining the checkout experience.

Reduce friction through innovative payment solutions and ensure hassle-free, speedy experiences
Leveraging customer data to tailor the checkout experience
Creating inviting checkout spaces that reflect your brand identity and keep customers engaged until the very end of their shopping journey

Check out the incredible speaker line-up to see who will be joining Wesley (Wes).

Download The Latest Agenda