Main Day One: Mapping Out Your Store Strategy
Tuesday, June 16th, 2020
The store is the gateway to your brand, so how are you telling your brand story in bricks and connecting it effectively to other channels? Your company cannot be the voice of your brand alone, so who will help you tell your story? In this session, develop ideas for:
- Crafting a clear and consistent brand story that translates from offline to online
- Selecting who should tell your story, who is your protagonist?
- Partnering with marketing, social media, operations and design to execute on your vision
- Maintaining authenticity and ensuring that your brand message comes through in the store environment
- Keeping a constant focus on original content to draw the customer in