Future Stores Seattle 2019

June 04 - 07, 2019

The Sheraton Seattle

Tara Maffeo


Director, Retail Operations, Field Engagement
SEPHORA


1:40 PM Campfire Story: Winning With In-Store Events

Relax by the “fire” in an intimate retailer only session with 10-15 other
retailers where your storyteller will share a quick case study and then
open up the floor to questions.
When executed correctly, in-store events are a great way to bring customers into your store and create great buzz around your brand. What are the key elements that will make your events a success? Review:

• Getting started with a compelling event concept
• How to get associates, managers and marketing bought in and on the same page
• How to work with press, influencers and other brand advocates to generate buzz

Measuring the success of your event



Check out the incredible speaker line-up to see who will be joining Tara.

Download The Latest Agenda