Steve Freeman

The endless pursuit of the latest bright and shiny tech has left many retailers regretting their investments. The key now lies in thinking about the unmet needs of your customers and associates and then finding the technology to solve the problem at hand. In this lively discussion, you’ll hear more about:

• Empowering your customers in store with technology

• Leveraging the tools you may already have to benefit the customer experience

• Getting the necessary funding to move forward with new in-store technologies

• Strategies for keeping up with ever-evolving technology

• Integrating different types of tech as it quickly changes