Santosh Subramanyam

Technology can often be gimmicky additions to store experiences, however, with the world digitally accelerating, customers expect sophisticated technological solutions in the way that they want to see them. How can retailer technology enhance the stores?

·      Determining technologies that are trends versus true value-adds for the customer journey

·      Embracing analytics for better customer journey mapping

·      Leveraging technology to personalize experiences

Join Santosh Subramanyam from Macy's as he unveils how the retail giant is implementing innovative strategies that blend cutting-edge technology, personalized experiences, and localized merchandising to meet evolving consumer demands in the digital age.

• Discover how the first 50 prototype stores are paving the way for in-store innovation
• Explore the testing of new approaches and technologies before scaling
• Learn insights from Market by Macy’s success, including its standout fitting room experience