Sandra Andrews

Head of Marketing & Experience Microsoft Stores

Sandra is a customer focused, results oriented, collaborative leader with entrepreneurial spirit. Nearly 20 years in the technology industry, Sandra has experience in business development, product management, customer experience, sales, visual merchandising and marketing. She is known for her ability to get stuff done, driving programs, products and opportunities from vision to launch to execution. Her strong track record is coupled with an uncanny ability to create win-win relationships building trust and developing partnerships that benefit all including the customer. Sandra is currently with Microsoft running Marketing & Experiences, focused on the end-to-end customer journey across Microsoft Direct. Her recent projects have her gaining expertise in eSports and Virtual Reality. Sandra is married with 4 children (11,9 and twin 2 year olds) and adores spending time with her family with a passion to capture the moment digitally (photography) to hold on to them.