Rich Rodriguez began his career in fashion PR at Tommy Hilfiger in New York, working with top editors and stylists before leading Levi Strauss & Co.’s publicity office. His experience positioning global brands like Tommy Hilfiger, Levi’s, and Oakley sharpened his ability to craft compelling brand narratives. With MASAYA, Rich brings this storytelling expertise to retail, creating a menswear destination that is sensorial, inspiring, and rooted in discovery. Designed as a space to slow down and engage with style in a meaningful way, MASAYA (meaning “joyful” in Tagalog) blends craftsmanship, cultural influences, and personal expression. Beyond the shop, Rich is a thought leader in retail and style, offering insights into the evolving menswear landscape, the importance of curation in modern retail, and the realities of running a small business. He holds a Bachelor of Arts degree from The George Washington University and resides in Long Beach, CA, with his husband and their family.