Phillip Besner, VP, Real Estate & Business Development at SleepCountry

Phillip Besner

VP, Real Estate & Business Development

Check out the incredible speaker line-up to see who will be joining Phillip.

Download The Latest Agenda

Main Day One: Mapping Out Your Store Strategy

Tuesday, June 16th, 2020

11:55 AM Keynote Panel: Revising Your Organizational Structure For The New Retail Reality

Customers don’t see channels, so why are retail teams still operating in this way with stores and digital working separately? How are organizations rethinking the design of their departments and teams to work better together and present one cohesive brand experience?
  • The merging of operations, design and tech with digital as one idea going forward
  • Ways to foster collaboration and partnerships amongst digital and store teams
  • Overcoming barriers to collaboration 
  • How does the store team look different depending on the store format
  • How do you scale growth in your standard store format

Main Day Two: Breakthrough Store Design & Innovation

Wednesday, June 17th, 2020

1:40 PM Panel Discussion: Local Relevancy: Designing And Managing Store Formats For Different Markets

Localization and hyper localization continues to be a big trend in retail as it allows for customers to interact at a more personal level with the brand and with their community. Discuss the ways in which you can achieve localization from design to events, etc. and manage these varying efforts on a national level. 
  • Why is localization so important in today’s retail environment
  • How are you managing different formats for different markets
  • How do you connect on a localized level, but support on a national level
  • Matching format to real estate and your consumer
  • What are the benefits of catering to a local demo with highly relevant brands and assortments