Paul Loux

Ulta Beauty is celebrating its 35th anniversary by reflecting on its evolution from a functional beauty retailer to an immersive, experiential destination. Paul Loux leads the brand’s store design and experiences and will share key milestones from Ulta’s journey, highlight how the brand is redefining beauty retail, and offer an exclusive preview of upcoming expansions that will shape the next chapter.

• Transforming from a product-focused store to an experiential beauty leader through in-store services and community initiatives

• Expanding store footrping with 200 new stores planned and its first international move into Mexico in 2025

• Offering innovative experiences and offerings that will further elevate the customer experience and grow with the customer through the years