Paul Diamond

Store Design Lead Microsoft

Paul Diamond is a seasoned retail experience designer and technology enthusiast at Microsoft, where he transforms retail spaces into engaging experience centers. His diverse career began as one of the youngest restaurant owners in Washington with Poulsbo Pasta Company, fostering an early appreciation for marketing and customer engagement. This led to the creation of a successful agency aimed at increasing small business footfall. Paul's passion for immersive experiences grew through roles in product management and experience design at various marketing agencies and startups.

His work has earned notable accolades, including the Shop!ANZ Best Window Display for 2023 and the VM&Display Award for best non-fashion retail concept in London, in collaboration with Microsoft Surface and Liberty. Paul integrates his love for the outdoors, boating, and travel into his professional life, often embarking on retail safaris to scout innovative retail experiences.

Married for 14 years with three children, Paul values hard work, excellence, and a balanced life. He advocates for building brand love and believes in the impactful power of 'peak moments' to influence customers. Emphasizing the evolution of stores from venues to store product (storerooms) to venues to tell stories, he leads with narrative to deepen customer resonance and enhance experiences. With a wealth of experience and a dynamic approach, Paul is a leading voice in retail, eager to share his insights and passion with like-minded professionals.