Paul Blackburn, VP, Retail Development, Design & Merchandising, North America at L’Occitane en Provence
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Paul Blackburn

VP, Retail Development, Design & Merchandising, North America
L’Occitane en Provence

Check out the incredible speaker line-up to see who will be joining Paul .

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Main Day One: Mapping Out Your Store Strategy

Tuesday, June 16th, 2020

9:10 AM Keynote Panel: New Store Formats And Concepts Shaping The Future Of In-Store

As retailers push to stay relevant and keep up with changing customer behaviors, what are their methods for experimenting with new formats and concepts? In this panel, hear how retailers are testing new ideas and walk away with a list of concepts that are resonating with today’s customer. Discuss ideas for:
  • Developing concepts that are easy to install and build out 
  • Getting buy in to move forward with a test store/concept
  • Deciding whether to test in an existing store or create a lab or mock environment
  • Adding experiential elements to make the customer experience more rich without taking away too much space from product and POS
  • Examining new footprints and non-traditional locations 
  • Assessing the success of a concept and thinking through next steps