Patricia Waldron

Contributing Editor RetailWire

Patricia leads at the forefront of the intersection of consumers, brands, technology and data. After starting in retail (operations, finance, IT) she spent her career developing and marketing solutions used by the world's most interesting brands. Patricia held executive positions in marketing, solution, and business development at IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillsbury Company. Patricia currently helps brands, publications, events, and individuals stand out from the crowd in the industry she loves.