Patricia leads at the forefront of the intersection of consumers, brands, technology, and data. After starting in retail (operations, finance, IT) she spent her career developing and marketing solutions used by the world's most interesting brands. She held executive positions in marketing, solution, and business development at IBM Corporation, Cognos, Lawson Software, SASI, Fujitsu, and The Pillsbury Company. Patricia now helps brands, publications, events, and individuals stand out from the crowd in the industry she loves.