Future Stores 2025

Site Tours: June 03, 2025 | Main Days: June 04-05, 2025

JW Marriott Los Angeles L.A. LIVE

Natalie Mackey

CEO and Co-founder GlowConcept

Natalie Mackey is a brand-builder and serial entrepreneur. She began her career in finance, but soon became drawn to growing companies as an operator. In 2010, she co-founded Mackey Morgan (now Crescala Development), which helped market fashion brands like Zac Posen, Prabal Gurung and Christian Siriano.

In 2015, she launched Glow Concept, a holding company set on disrupting the billion-dollar color cosmetics industry. Glow Concept’s core brand, Winky Lux, has sold $30 million in products worldwide through direct-to-consumer channels, which include Winky Lux’s fully immersive, highly-Instagram-able retail stores and major retail partners including Sephora and Ulta.


Check out the incredible speaker line-up to see who will be joining Natalie.

Download The Latest Agenda