Michelle J Snyder

VP, Retail Marketing Comcast

Michelle Snyder leads Xfinity Retail Marketing driving  strategy and plan development for its growing portfolio of stores.  Marketing strategy is anchored in educating consumers on Xfinity’s retail transformation and offering consumers omni-channel shopping solutions.   This is brought to life through creative and message development, media, and holistic plans designed to drive awareness and demand generation.  She also is responsible for all in-store marketing inclusive of communications, events and workshops.

Snyder joined Comcast in 2015.  Prior to Comcast, she held a number of consumer marketing roles including Brand, Innovation, Customer Marketing, Shopper Marketing and Portfolio Marketing at PepsiCo, Chase, Burger King and Pizza Hut.  She earned a B.A at Penn State University and an MBA from Temple University.