Mark Voysey, CEO & Yellow Jersey at Logo

Mark Voysey

CEO & Yellow Jersey

Check out the incredible speaker line-up to see who will be joining Mark.

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Main Day One: Mapping Out Your Store Strategy

Tuesday, June 16th, 2020

4:40 PM Future Stores Tonight: Your Store Associates Hold The Key To Customer Loyalty

There is something decidedly impersonal about receiving product recommendations while shopping online, since these recommendations are generally based on past purchases rather than a unique understanding of one’s own patterns and preferences. Conversely, store associates have the power to provide shoppers with personalized recommendations and a customized experience that will keep them coming back. Join us for a session that explores:
  • Enabling store associates to access shopper accounts while on the floor to gain a better understanding of each customer’s sizing and preferences
  • Collecting and cataloging data on in-store customers 
  • Utilizing personal shopper programs to pair shoppers with specific associates 
  • Giving customers the perks they want by asking them first; equipping stores with free food, a coffee bar and other free items / experiences
  • Encouraging associates to develop genuine relationships with shoppers and incentivizing them beyond just the sale