Manolo Almagro

The shopping experience is now characterized by seamless integration of digital and physical experiences with customers fluidly transitioning between online and in-store interactions. But for store enthusiasts, what does that mean for the role of the store? Our panelists will discuss:

• Defining how the store serves your customer 

• Operationalizing the store for blended retail

• Leveraging the physical location for brand awareness

Technology can often be gimmicky additions to store experiences, however, with the world digitally accelerating, customers expect sophisticated technological solutions in the way that they want to see them. How can retailer technology enhance the stores?

·      Determining technologies that are trends versus true value-adds for the customer journey

·      Embracing analytics for better customer journey mapping

·      Leveraging technology to personalize experiences