Liza Lefkowski | Future Stores

Future Stores 2025

Store Tours: June 03, 2025 | Main Days: June 04 - 05, 2025

JW Marriott Los Angeles L.A. LIVE

Liza Lefkowski

Chief Merchant, VP of Stores Wayfair
Liza Lefkowski is Wayfair’s Chief Merchant and Vice President of Physical stores, overseeing all curated programs and experiences for the Wayfair brand, as well as General Management of the Specialty Brands (AllModern, Joss & Main, Birch Lane) and the company’s growing fleet of Physical Retail stores. Over her tenure she has also led the Global Promotions program, Brand Development and the Creative teams. Before joining Wayfair, Liza was a Principal in the Retail and Private Equity practices at Bain & Company. She holds an M.B.A. from the Harvard Business School and a Sc.B. in Computer Science from Brown University.

Day Two: Blended Experiences to Remember

8:40 AM Panel: What’s the Future in Omnichannel Retailing?

Today’s customer is shopping everywhere and wants the same, seamless experience everywhere they go. Retailers are working to strike the balance in the customer journey between digital optimization and delivering seamless physical experiences. Our panelists will share how they are thinking about:

• Understanding shopper touchpoints across the shopping journey

• Creating seamless online and offline experiences through integrated channels 

• Determining where technology can be a value add in the physical environment 

• Optimizing inventory accuracy to meet customer demands in real-time

Check out the incredible speaker line-up to see who will be joining Liza.

Download The Latest Agenda