Liza Lefkowski

Today’s customer is shopping everywhere and wants the same, seamless experience everywhere they go. Retailers are working to strike the balance in the customer journey between digital optimization and delivering seamless physical experiences. Our panelists will share how they are thinking about:

• Understanding shopper touchpoints across the shopping journey

• Creating seamless online and offline experiences through integrated channels 

• Determining where technology can be a value add in the physical environment 

• Optimizing inventory accuracy to meet customer demands in real-time