Lauren Brindley is a seasoned global senior executive with extensive experience in retail merchandising, strategy development, brand management, marketing & omnichannel across all sectors of retail, including both mass & prestige markets. She has successfully led businesses in 5 countries across 3 continents: - Europe, Asia and North America.
Lauren has a proven track record of building transformational customer led strategies & delivering strong performance results through a unique approach of balancing innovation with fundamental market analytics and executional excellence.
Her current role as Group Vice President, General Merchandise Manager for Beauty & Personal Care at Walgreens has made her accountable for creating & delivering Walgreens beauty transformation strategy. She leads all aspects of the business from merchandise buying, strategic planning, distribution, marketing and the customer care model delivered by the retailer’s beauty consultants across the nation & numerous digital channels.
She joined Walgreens in September 2015, after working for Boots in the UK & Asia for over 10 years. Her recent roles included Customer Proposition Director where she was credited with creating the company’s new Retail Customer Strategy, and Head of Prestige Beauty, where she spearheaded the company’s significant market share gains in the fragrance and prestige beauty markets over a number of years. She also led the relaunch of the company’s prize No7 brand in 2010.
Prior to Boots, she started her professional career at Tesco, where she held numerous key marketing & commercial roles.
Brindley currently lives in Glencoe, Illinois with her husband Rob and their two young sons.
Check out the incredible speaker line-up to see who will be joining Lauren.
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