Kyrsten Laboda

Director, Retail Design & Merchandising T-Mobile

Kyrsten Laboda is a relative newcomer to T-Mobile, having joined the company in early 2018 as Director of Retail Design and Merchandising.  In this capacity, she leads new store concept design and visual merchandising for T-Mobile’s retail portfolio of more than 5,000 stores, including six Signature stores and a fleet of Mobile Showrooms.  Kyrsten and her team are guided by a single principle: to deliver fresh experiences which bring product, messaging, and interactive together to delight customers in retail stores.  A long-time student of retail, Kyrsten’s expertise is deeply rooted in visual merchandising, with stints at both Eddie Bauer and Starbucks. Most recently, Kyrsten was Head of In-store Experiences for Global Channel Marketing at Microsoft, where she led the team responsible for building 3rd party retail experiences for Microsoft consumer products around the world.