Kirby Meindl

Kirby Meindl brought her retail design experience to BP, a global mobility and convenience company with over 20,000 fuel retail sites around the world, with the aim of customer centricity and brand transformation. In reimagining the BP retail experience, Kirby goes back to the origin of the convenience store, with emphasis on “convenience”. Kirby will talk through how she and her team are exploring:

• How to move beyond what we’ve always done to an exciting new unknown
• Stepping beyond the traditional fuel site format to support the rapidly evolving to trends in hybrid and electric vehicles
• Positioning BP as a a more integrated provider of convenience to customers, beyond typical fuel and charging missions