Future Stores Seattle 2019

June 04 - 07, 2019

The Sheraton Seattle

Kevin McKenzie


EVP & CDO
Macerich


10:30 AM Keynote: Your Store As A Brand Laboratory To Test And Learn

Kevin McKenzie will introduce BrandBox, Macerich's new turnkey approach to physical retail for digitally native brands to test and scale stores as part of their growth strategy. Short-term leases, modular space, and services for design, buildout, staffing and technology, enable brands to open a store in just weeks and leverage data insights like they do online. With the overview of BrandBox, McKenzie will speak to:

· Popping up: When short-term is right, and for how long
· Solving for your biggest pain points, like staffing
· The kind of data you need to look at and how to get it
· It's not just about offline; your store impacts online sales
· Saturation on social media does not equal saturation IRL



Check out the incredible speaker line-up to see who will be joining Kevin.

Download The Latest Agenda