Julia Brunzell, Director, Retail Development & Brand Experience at Arc’teryx
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Julia Brunzell


Director, Retail Development & Brand Experience
Arc’teryx

Check out the incredible speaker line-up to see who will be joining Julia .

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Main Day Two: Breakthrough Store Design & Innovation

Wednesday, June 17th, 2020


8:50 AM Keynote Panel: What Does Your Store Design Checklist Look Like?

Stores are not just homes for walls of products stacked high, they are the gateway to your brand, a place for community engagement and for fun and new experiences. How are retailers responding to changing customer behaviors through store design? Panelists will walk you through ideas for: 
  • Determining your objectives—Is it beauty, function, efficiency, comfort, etc?
  • Creating a customer environment that is fun, comfortable, premium and yet cost efficient 
  • Designing for behind the scenes as well to create efficient and functional spaces for associates and products 
  • Weaving authenticity and heart into the retail environment 
  • What’s in and what’s out from a store design standpoint 
  • What they are zeroing in on in 2020 and beyond 

3:00 PM Case Study: A Deep Dive Into Our Flagship Philosophy

Hear how one retailer developed their new flagship and the components they identified as critical for success. Discuss:
  • The types of immersive elements to include in your store
  • Determining the right location for your flagship
  • How to make your flagship experience feel exclusive