John Kniffen

John Kniffen is leading the charge for revolutionizing the retail strategy for Discount Tire, the tire retail chain with 1,100 stores nationwide. With a changing consumer and retail landscape, John and his team have been refreshing how the brand delivers best in class services to its customer.

·       Optimizing store footprint and streamlining operations by designing omnichannel spaces for speed and convenience

·       Scaling growth by shaping design for efficient locations based on learnings from early concept stores

·       Prioritizing store design and technological integration that caters to customer demands and enhances the store experience