John Boline, VP Store Design at Starbucks
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John Boline

VP Store Design

Check out the incredible speaker line-up to see who will be joining John.

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Main Day Two: Breakthrough Store Design & Innovation

Wednesday, June 17th, 2020

8:25 AM Keynote: The First 10 Feet And The Bridge To The Last 10 Feet - A Bean To Cup Story At Starbucks

John takes us on a journey of his recent trip to Hacienda Alsacia, Costa Rica - a Starbucks Origin Trip that focused on the first 10 feet of the coffee journey.  In that experience, he toured support centers where farmers learn about sustainability, helped plant coffee trees and discovered how the beans are processed. 

He further translates how that experience, after being a 13 year partner, more deeply connects him to the Starbucks bean to cup mission.  In this visceral and real connection of the first 10 feet, John brings it home with the same laser focus on the last 10 feet of our coffee journey - the part he and his team are responsible for: to design and deliver our stores.  The origin experience solidifies who and what Starbucks is at its best and reaffirms his commitment to excellence in every step with his own team as they deliver on the last 10 feet.