Jillian Bertone, Sr. Director, Store Experience at Sephora
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Jillian Bertone

Sr. Director, Store Experience

Check out the incredible speaker line-up to see who will be joining Jillian.

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Main Day Two: Breakthrough Store Design & Innovation

Wednesday, June 17th, 2020

2:30 PM Panel Remix: The Digital-Physical Convergence—How Do You Really Get There?

The topic on the mind of every retailer these days is--How can I seamlessly integrate my digital and physical experiences? The customer is constantly moving between channels, so how are you accommodating them at every touch point. You will learn:
  • How to bridge your strategies and get the digital and store teams on the same page
  • Ideas for bringing eCommerce technology into the physical environment
  • How to connect with social channels in the store
  • Ways to ensure your branding and marketing strategy is seamless from online to offline
  • Bridging online and offline customer data to get a holistic customer view