Jennifer Leavitt

VP, Marketing Bellevue Collection

In her 30+ year career in marketing with Kemper Development Company Jennifer Leavitt has evolved the retail marketing landscape for The Bellevue Collection. As vice president of marketing, she has directed the branding, advertising, public relations and programmatic placemaking initiatives for The Bellevue Collection in Bellevue, Washington. This prestigious 5.5 million sq. ft. mixed-use property, owned and managed by the Kemper Freeman family and Kemper Development Company, is home to over 200 retailers, a Dining District of 80 Restaurants and food specialty tenants, three luxury hotel brands, two cinemas, entertainment venues, upscale residential and 1.7 million sq. ft. of Class A office space. 

Leavitt is responsible for executing the ownership/developer’s vision through programming guest experiences and marketing with traditional and new media tools for multiple assets in the Collection portfolio. Leavitt’s leadership and creativity has cultivated significant community-building through large-scale, iconic events, creating social, cultural and philanthropic opportunities. Award-winning regional events include Snowflake Lane, drawing over 400,000 guests over thirty days with a nightly outdoor holiday show recognized by both national and local media as a “must do” experience. Featuring falling snow, music, lights and over 250 costumed performers, Snowflake Lane is a strong competitive differentiator in the shopping center and destination travel space. Additionally, Leavitt has developed and executed strategic inbound tourism programs, creating a narrative for one of the top shopping/dining destinations in the Pacific Northwest. Her direction and vision for evolving the marketing initiative has contributed to the success of one of the top performing centers in the country. Leading a team of nine talented marketing professionals and strong vendor partners, Leavitt values innovative, creative collaboration and commitment to delivering memorable experiences.