Jennifer Beesley

VP, Store & Brand Experience The Michaels Companies Inc.

Jennifer Beesley has extensive leadership experience in store design, merchandising, and experiential brand strategy. For over 25 years, she has held various creative positions for retailers including Club Monaco, Guess Inc., Walt Disney Resorts, Cost Plus World Market, Coldwater Creek, and is currently Vice President of Store and Brand Experience for Michaels Stores. She has supported a wide spectrum of retail brands grounded in driving engaging customer experiences.  For the past 5 years at Michaels Stores, Jennifer has led store environment efforts, in-store events and classes, brand integrations, marketing partnerships, and the Michaels in-house project room.  She is dedicated to driving innovative ways for customers to MAKE both within the Michaels store and through branded partnerships resulting in increased engagement and revenue.