Jeff Porter

CTO
Data Display Systems

Check out the incredible speaker line-up to see who will be joining Jeff.

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Main Day One: Mapping Out Your Store Strategy

Tuesday, June 16th, 2020

2:35 PM Lessons Learned Through Capturing In-Store Display Shopper Engagement Data – CCM Hockey Case Study

In-store display shopper engagement data is a critical, and often lacking, piece of information in the path from initial shopper research to their final purchase. Studies show that after potential consumers research their anticipated purchase on-line, 4 out 5 will visit a retail store to validate their research. Learning how these potential customers engage with the display and keeping them engaged allows brand marketers to fine tune their budgets, help build customer loyalty and increase sales lift. Learning objective include:

The benefits of a Content Management System
The power of A/B Split Testing
How display data analytics helped CCM Hockey target their marketing budget