Jeff Fisher

Senior Director, Store Development & Visual Merchandising GUESS, Inc.

Jeff began his retail journey some years ago working on the sale floor. Several hundred thousand "may I help you's" later, he is now the head of Retail Development at Guess?, Inc. where he leads store design and construction for the Guess, Factory, G by Guess and Marciano brands. He is also the co-founder and co-host of the Retail Done Right podcast. Prior to Guess?, Inc., Jeff held senior store design, visual merchandising and operations roles for a number of great brands, including Safilo, Natuzzi Italia, Luxottica, Sprint, LEGO and the NBA.

Day One: The Shopper Is Everywhere

10:30 AM Fireside Chat: Revitalizing Heritage: Modern Store Concepts and Brand Elevation at Guess

Guess? is embarking on a bold brand revitalization, elevating its image in North America to match its upscale European perception while introducing Guess Jeans, a new line focused on casual wear. Jeff Fisher, Senior Director of Store Development and Visual Merchandising, is leading the transformation by refreshing store concepts and launching newly designed flagship locations in Miami and LA. In this fireside chat, Jeff will discuss the strategies and creative vision behind modernizing a heritage brand for today’s dynamic retail landscape.

• Reimagining store design and visual merchandising to align with an elevated brand identity

• Balancing heritage and innovation in the retail experience to resonate with today’s consumer

• Lessons learned from the next-generation stores in key markets and the ongoing retail transformation

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda