Jaime Fabricant

Director, Store of The Future Innovation & Execution, PepsiCo Beverages Pepsico

Jaime Fabricant has 20 years of Consumer Packaged Goods (CPG) experience and has held a broad range of roles across Brand, Innovation, Digital, and Customer marketing.   Jaime is an innovator.  Her greatest strengths are connecting data, consumer insights, cultural trends, and people to deliver innovation.  She has a proven track record of successfully managing iconic brands and she has launched new products for PepsiCo, Kellogg’s, Campbell’s, Colgate, and Claritin. Jaime has been recognized with awards including Visionary of the Year, Women in Tech, Product of the Year, and Best Event Technology.  

Jaime is now the Director of the Store of the Future team at PepsiCo Beverages.  Building on her experience in product and experiential marketing innovation, Jaime now focuses on retail innovation.  She is helping PepsiCo explore the evolution of the retail landscape, so they can best partner with retailers to drive the future of the beverage shopping experience.  Jaime believes in the power of collaboration, with both established and entrepreneurial creators, to co-create disruptive and never-been-done-before in-store experiences at consumers’ moment of choice with PepsiCo’s wide variety of beverage brands.

Jaime is based in New York City and holds a Bachelor’s degree from Muhlenberg College and an MBA from Fordham University Gabelli School of Business.