Jackie Walker

Madison Reed, once a digitally native direct-to-consumer brand, is now rapidly expanding its brick-and-mortar presence across the country. As Chief Stores Officer, Angela Jaskolski is at the forefront of this transformation-focused on delivering exceptional service, building customer loyalty, and optimizing store operations to support the brand’s ambitious growth. In this session, Angela will talk through her learnings for scaling a service-oriented retail footprint.

• Transitioning from e-commerce to a nationwide network of service-driven stores, and the operational challenges and opportunities that come with rapid expansion

• Cultivating customer loyalty and delivering a seamless, high-touch experience across both digital and physical channels

• Optimizing store operations, empowering frontline teams, and maintaining brand consistency at scale

Today’s customer is shopping everywhere and wants the same, seamless experience everywhere they go. Retailers are working to strike the balance in the customer journey between digital optimization and delivering seamless physical experiences. Our panelists will share how they are thinking about:

• Understanding shopper touchpoints across the shopping journey

• Creating seamless online and offline experiences through integrated channels 

• Determining where technology can be a value add in the physical environment 

• Optimizing inventory accuracy to meet customer demands in real-time