Chief Marketing & Experience Officer St. Jude Children's Research Hospital
As Chief Marketing and Experience Officer for ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, Emily Callahan oversees the development of marketing, brand and communications strategies that ensure promotion and protection of the St. Jude brand as a leading brand worldwide. Her teams are responsible for brand marketing; marketing research and strategy; enterprise content; public relations; crisis communications; entertainment marketing; patient relations; and marketing operations and analytics. She also oversees event experiences for St. Jude supporters as well as ALSAC’s Corporate Social Responsibility Platform. Under Emily’s leadership, St. Jude has been named the Health Not-for-Profit Brand five years in a row by Harris Interactive and was cited as having the top quality of any brand for the past six years in a survey of over 77,000 U.S. consumers about more than 3,000 for-profit and non-profit brands. St. Jude has also been named in the top places millennials, and now Gen Z, want to work in the U.S. for the past seven years straight, and the St. Jude brand is recognized by nearly nine out of 10 Americans.
Prior to joining ALSAC, Emily was the Senior Vice President of Global Marketing and Networks for Susan G. Komen for the Cure, the world’s largest breast cancer organization. At Komen, Emily led the marketing team that included communications, brand marketing, interactive marketing, events and multicultural marketing. She also served in an executive operations role, leading a global network team responsible for oversight of Komen’s 125 independently incorporated affiliates and 50-plus network partners around the globe. She was a member of the eight-person executive team at Komen responsible for the vision and operation of the organization, and she was the driving force responsible for redefining Komen’s brand in accordance with the 25th anniversary and the development of Komen’s marketing strategy. Prior to joining Komen, Emily was a supervisor at Edelman Public Relations, the world’s largest independent PR firm where she developed expertise in reputation management and consumer, technology and business communications for a number of Fortune 500 companies.
Emily received her bachelor’s degree from Baylor University in journalism/public relations and her master’s degree from The University of North Texas in marketing/management. She has served as an adjunct professor in the graduate journalism program at the University of North Texas. She currently serves as a board member for the Ronald McDonald House of Memphis and co-chairs the Memphis Brand Initiative. She has received a number of accolades including the 2017 CMO Officers Award from The CMO Club, Non-Profit PR Director of the Year and Corporate Responsibility Co-Executive of the Year by PR News and the Dallas Business Journal’s and the Memphis Business Journal’s Top 40 Under 40 awards as well as the Memphis Business Journal’s Super Women in Business distinction.
A native of Oklahoma, Emily and her husband, Jason, have two children.
Check out the incredible speaker line-up to see who will be joining Emily.
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