Donna Genesky

Checkout experiences have been an ongoing debate amongst retailers of all types. While they provide certain efficiencies to the store experience, they are also a cause of friction and potential issues with shrink. Our panelists from two very different retailer types will share how the learnings and challenges they are experiencing around reimagining the checkout experience. 

• Reduce friction through innovative payment solutions and ensure hassle-free, speedy experiences 
• Leveraging customer data to tailor the checkout experience 
• Creating inviting checkout spaces that reflect your brand identity and keep customers engaged until the very end of their shopping journey