Craig Witsoe

CEO
Witsoe

Craig Witsoe has been the Chief Executive Officer of Elo since 2012. Prior to Elo, Mr. Witsoe led efforts in various aspects of interactive and digital technology for over 20 years, with global experience in digital displays and retail commercial lighting.

Building on Elo’s 40 years of touchscreen innovation and over 20 million global installations, Craig has led Elo’s latest generation of innovation focused on bridging the physical and digital consumer experience. Elo is making in-branch interactive easy with its industry leading commercial touchscreens, cloud-based EloView content delivery software, and EMV payment integration. Elo has also modernized the world of interactive POS technology with its aesthetically pleasing, yet durable, new systems.

Working with some of the largest businesses around the world, Craig is in a unique position to see the best digital interactive experiences, approaches to on-line into the physical realm and, more importantly, what consumer experiences will look like in the coming years.

Learn more about Craig and connect with him on LinkedIn at www.linkedin.com/in/craigwitsoe

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

Main Day One: Mapping Out Your Store Strategy

Tuesday, June 16th, 2020

10:50 AM Keynote: Creating Convenience….How Store Tech, Processes, And Data Architecture Are Evolving To Make Shopping Easier

The store of the future combines a great brand experience with the operations efficiency of an order fulfillment center. The convenience of physical stores in close proximity to customers can be a merchandising, pick-up, and delivery advantage vs Amazon. Learn how leading retailers are changing their store tech platforms and data architecture to create easy and convenient fulfillment options and brand experiences for their customers.

Future-proofing store tech with an agile architecture approach
Application development and data analytics…the trend towards in-house development with open platforms
How unified architecture is simplifying POS, self-checkout, BOPIS, Price-checkers, kiosks, mobile, and more