June 04 - 07, 2019
The Sheraton Seattle
8:25 AM Keynote: Bringing Your Brand Story To Life In Bricks and Mortar—Growing the store footprint of a legacy catalog giant in the digital era.
As a traditional catalog heritage brand with a strong online presence, Lands’ End has embarked on the challenge of expanding into brick & mortar retail. Discuss
• What was involved in developing the expansion strategy
• Key learnings from product assortment, marketing and other areas
• Building an infrastructure to support the basics of B&M retail as well as future capabilities