Future Stores Seattle 2019

June 04 - 07, 2019

The Sheraton Seattle

Claudia Mazo


SVP, Retail
Lands’ End


8:25 AM Keynote: Bringing Your Brand Story To Life In Bricks and Mortar—Growing the store footprint of a legacy catalog giant in the digital era.

As a traditional catalog heritage brand with a strong online presence, Lands’ End has embarked on the challenge of expanding into brick & mortar retail. Discuss

• What was involved in developing the expansion strategy
• Key learnings from product assortment, marketing and other areas
• Building an infrastructure to support the basics of B&M retail as well as future capabilities



Check out the incredible speaker line-up to see who will be joining Claudia.

Download The Latest Agenda