Chad Lundeen

• Defining how the store serves your customer  
• Operationalizing the store for blended retail 
• Leveraging the physical location for brand awareness 

Choose one topic for the first thirty minutes and a second topic for the second thirty minutes to discuss and benchmark with 10-15 of your peers.  

1. Starting Your Sustainability Journey 

Amy Merli, Regeneration & Sustainability Specialist, LUSH 

1. Leveraging Data for Store Openings and Better Market Penetration 

Chad Lundeen, VP, Real Estate, Saatva 

1. Revitalizing Stores at Scale: Determining Pace and Process 

Mindy Murphy, VP, Customer Segmentation Marketing, Benjamin Moore