Chad Lundeen

VP, Real Estate Saatva

Developing, scaling, and realizing advanced retail concepts and workplace environments.

Practical applications of ideas hold the potential to achieve extraordinary results. His holistic approach manages the platform's life-cycle from initial concept through ongoing operations, whether building a single custom activation or a complete program at scale.

Chad Lundeen's impact on the retail-tech experience stems from his ability to expertly integrate design, customer experience, and brand strategy in a physical space. Through his career as an architect, amassing vast retail design experience from Vornado Realty Trust to Sonos, he has transformed Saatva’s retail store development over the past two years. Lundeen has demonstrated a true talent for creating an environment where these elements seamlessly converge, resulting in an astounding 10x growth in revenue and 2x in local brand awareness.

His approach to retail tech doesn't focus solely on technology itself, but rather on the strategic combination of aesthetics, customer experience, and brand education. Lundeen's genius lies in his capacity to understand that retail tech is part of a holistic, immersive journey that starts from when a customer enters a physical store to the lasting impressions they carry away.

By curating an in-store journey that blends cutting-edge technology with sensory-rich design, Lundeen has created a shopping experience where customers engage with the products on a personal level. This approach marries tactile experiences with modern retail tech innovations, providing customers with a space to tangibly connect with the brand's ethos. His strategic use of retail tech tools amplifies the impact of each interaction, creating a ripple effect that reaches far beyond the confines of the physical store. Customers become brand advocates, sharing their exceptional experiences with their networks, both online and offline.

Lundeen's influence extends beyond the virtual limits of a sector that often fixates on digital transformation. He serves as a beacon, guiding the industry towards a more harmonious integration of technology, design, and customer engagement. His unique perspective underscores the fact that even in the age of e-commerce, the physical store remains a vital touchpoint. Lundeen's visionary leadership rekindles a passion for the in-person retail experience, illustrating how innovative retail tech can redefine and invigorate the customer-brand relationship.