Brent Paulsen

The store environment is undergoing a rapid transformation as consumer shopping preferences evolve. There is no clear path to purchase and the lines between digital and physical continue to blur. How are retailers thinking about their retail footprints given these new realities? Panelists will discuss:

• How are retailers testing short term leases and locations

• How are you selecting new locations (online sales, household income and other demos)

• Using online data to sell to a new market or as a predictor of success in a new market

• Analyzing adjacent retail

Join a guided tour of New York-based chain, UNTUCKit’s brand new Seattle location.  See how this digital first retailer approaches the in-store experience from design elements to in-store technology.

Host: Brent Paulsen, Managing Director, Head of Retail, UNTUCKit