Brandon Critchlow

Sr. Manager, Retail Operations, Omnichannel
Cole Haan

Brandon Critchlow is a Sr. Manager of Retail Operations, Omnichannel. He is responsible for field execution and corporate strategy for Cole Haan’s EOM (Enterprise Order Management) business practices. His team recently activated the most current phase on their omnichannel roadmap, digital order fulfillment from store sites. This initiative continues to disrupt the traditional interpretations of “right product, right place, right time” to meet consumer demand.

Brandon holds a Bachelors of Science degree from the Fashion Institute of Technology - SUNY in Merchandise Management and Economics.

Prior to Cole Haan, he worked for Gap Inc. and Joe Fresh (U.S.) directing, complex, high volume flagship locations in the Minneapolis, Chicago, and New York City markets.

Check out the incredible speaker line-up to see who will be joining Brandon.

Download The Latest Agenda

Main Day One: Mapping Out Your Store Strategy

Tuesday, June 16th, 2020

2:55 PM Buzzword Bingo! Panel: In-Store Technology Trends Shaping The Future Of Retail

Executives give their quick thoughts, raw feelings (hates and loves!) on an industry buzzword that the moderator throws out at them. This interactive panel session kicks off with a Q&A around the latest in-store tech trends, and then the audience plays a lively round of Bingo! (for a chance to win a prize!),

An inspirational chat around best practices for selecting and testing new in-store tech
The keys to success for scaling tech
Understanding how tech can support in-store traffic and sales
Tips for teaching your organization to be forward thinking and stay on top of the latest ROI driving immersive tech opportunities