Future Stores Seattle 2020

November 04 - 06, 2020

The Sheraton Seattle

Bob Gatta, CEO at Data Display Systems
Data Display Systems Logo

Bob Gatta


CEO
Data Display Systems

Check out the incredible speaker line-up to see who will be joining Bob.

Download The Latest Agenda

Main Day One: Mapping Out Your Store Strategy

Tuesday, June 16th, 2020


2:35 PM Lessons Learned Through Capturing In-Store Display Shopper Engagement Data – CCM Hockey Case Study

In-store display shopper engagement data is a critical, and often lacking, piece of information in the path from initial shopper research to their final purchase.  Studies show that after potential consumers research their anticipated purchase on-line, 4 out 5 will visit a retail store to validate their research.  Learning how these potential customers engage with the display and keeping them engaged allows brand marketers to fine tune their budgets, help build customer loyalty and increase sales lift.  Learning objective include:
  • The benefits of a Content Management System
  • The power of A/B Split Testing
  • How display data analytics helped CCM Hockey target their marketing budget