Bill Lee

VP & General Manager, Consumer Electronics & Home Appliance Retail Samsung Electronics America

Bill Lee is Vice President & General Manager of Retail Experience for SEA’s Consumer Electronics & Home Appliance business.  Bill oversees the overall retail experience & strategy working closely alongside Product Marketing & Sales Team leadership.  Prior to assuming this role, he was the Vice President of Samsung’s Smart Home Product Marketing and Television Product Marketing departments.

Before Mr. Lee joined the team at Samsung, he worked as the Chief Revenue Officer at Quirky.com, Vice President of Retail Marketing at Nickelodeon, Vice President of Electronics and Entertainment at Toys R Us, Senior Vice President of Sales and Marketing at D&M Holdings, and lastly, Vice President and General Manager of Sales and Marketing at Sony Electronics.

Mr. Lee resides in New York with his wife and their two children. He holds a Masters of Business Administration from the Johnson School of Management at Cornell University and received his Bachelor of Arts degree in Public Affairs Administration from the State University of New York in Albany.