June 04 - 07, 2019
The Sheraton Seattle
VP, Retail Experience
3:20 PM Panel Discussion: The Merging of Online & Offline To Deliver the Optimal Customer Experience
What does the online to offline eco system look like? And from the customer’s perspective, how is it all merging all together? Panelist will discuss:
• How can you continuously keep the two channels connected and working together?
• How are you using physical space in a new way with ecommerce. How are stores tying into web, apps, etc because your guest is everywhere
• With shopping shifting to online, what role does the store play now?
• How is this experience becoming more seamless?
• Ideas for connecting stores to ecommerce in an intuitive way (signage?)
• How are you using your online channels (app/online) to tell the world about your stores