Hi! I’m Alison. I was born in Paris and grew up across Europe and the Americas. I joined IKEA a few years ago in Europe, and I’m now a Leading Marketing in the U.S., for one of the largest home furnishing markets in the country, Los Angeles. I develop customer-centric strategies to increase brand awareness and engagement, with a focus on hyperlocal marketing plans that connect the brand closely to consumer needs and lifestyles. Earlier in my career, I worked at Hasbro, where I managed the brand portfolio across mature and emerging markets, collaborating with teams in 10 countries. As a passionate entrepreneur, I also founded in the US a marketing agency recognized by DesignRush as one of the Top Digital Agencies in California. I’m looking forward to connecting with you! Alison