Alison Diehl

Local Marketing Manager, Los Angeles Area IKEA

Hi! I’m Alison. I was born in Paris and grew up across Europe and the Americas. I joined IKEA a few years ago in Europe, and I’m now a Leading Marketing in the U.S., for one of the largest home furnishing markets in the country, Los Angeles. I develop customer-centric strategies to increase brand awareness and engagement, with a focus on hyperlocal marketing plans that connect the brand closely to consumer needs and lifestyles. Earlier in my career, I worked at Hasbro, where I managed the brand portfolio across mature and emerging markets, collaborating with teams in 10 countries. As a passionate entrepreneur, I also founded in the US a marketing agency recognized by DesignRush as one of the Top Digital Agencies in California. I’m looking forward to connecting with you! Alison

Day Two: Blended Experiences to Remember

11:40 AM Case Study Presentation: Bridging the Gap: Transforming the Customer Journey with IKEA’s Small Format Stores

Over the past year, IKEA has accelerated its rollout of small-format stores across the Los Angeles area, reshaping how Angelenos access affordable, high-quality home furnishings. In this session, Alison Diehl and Oya Arsalan Ozmen will share key results from this expansion, exploring how these new stores have impacted the customer journey and complemented the brand’s omnichannel strategy.

Assessing the benefits and learnings from opening small-format “Plan & Order Point” and pick-up locations, which bring IKEA closer to urban customers and enhance convenience
Integrating small-format stores with larger warehouse locations to ensure a seamless, consistent experience across all touchpoints
Expanding services to meet evolving needs, including expert home planning, click-and-collect, and personalized solutions for both individual shoppers and businesses

Check out the incredible speaker line-up to see who will be joining Alison.

Download The Latest Agenda