Future Stores Seattle 2018

June 19-June 21, 2018

Sheraton Seattle, Seattle, WA

Contact Us: 1.888.482.6012

Leslie Grandy

Senior Director, Mobile Apps, Digital Media & Advertising
Best Buy
Leslie Grandy combines 20 years in technology product marketing and development with 13 years of previous experience in motion picture and television commercial production to create innovative solutions that drive measurable results for both B2B and B2C companies.

Grandy currently serves as the Senior Director at Best Buy’s Seattle Technology Development Center, where she leads the mobile apps, digital media and advertising product teams. Prior to Best Buy, Grandy was the SVP, Digital Media Product and Development for Discovery Communications, where she led the teams responsible for delivering the companies owned and operated experiences across web, mobile and TV Everywhere platforms.

As Vice President, Product Development at T-Mobile, Leslie led the launch of the first Android/Google developed phone, the T-Mobile G1, and shepherded the release of no less than six versions of the company’s iconic Sidekick device, deemed by Forbes.com as a “Hall of Fame” handset along with the Razr and iPhone. Realizing innovation is a hallmark of Leslie’s development teams, as further illustrated by the launch of the first BlackBerry device in a flip form factor. On the service side, her product development team included the T-Mobile franchise service, My Faves, which grew under her leadership to over 10 million subscribers. Prior to her tenure at T-Mobile, Leslie served as the Senior Director, Apple Online Stores, Americas, where she was responsible for driving online sales from Apple.com.

3:20 PM Panel Discussion: Mobile Enabling the Store Workforce: From Strategy to Execution

Getting mobile tools in the hands of associates is a priority for many retailers, but most are not sure how to get started. The benefits of mobile are clear...Associates can have access to real time inventory data, clienteling tools, product information and more. Find out:

How to get started with developing a mobile strategy for associates
Tips for selecting the right partner/provider
What to look out for along the way
Best practices for rolling out your mobile strategy and getting associates on board

10:50 AM Case Study Revolution: Creating The Mobile Optimized Retail Store For Customers And Associates At Scale (aka Let’s get Digical)

With over 1400 Best Buy stores, and 70% of the US population living within 15 minutes of a Best Buy store, the company offers expert service at an unbeatable price more than 1.5 billion times a year to our customers who visit our stores, engage with Geek Squad Agents or use BestBuy.com or the Best Buy app. Consequently, at that scale, it is our mission to make it easy for customers to shop wherever and whenever they wish, and facilitate seamless collaboration with our "Blue Shirt” associates. Each customer who walks into our store carries a mobile phone and every associate in our store does, too. We’ll explore how to design a mobile strategy that goes beyond a focus on increasing app conversions, and builds long term customer loyalty through a digital connection to the physical world that removes friction, automates and simplifies key tasks, and drives brand loyalty.
In this session we’ll explore:
Ways to close the omnichannel experience gap through mobile
The challenges with a test & learn agile development methodology in a physical world

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