Future Stores Seattle 2018

June 19-June 21, 2018

Sheraton Seattle, Seattle, WA

Contact Us: 1.888.482.6012

How to Bring Your Merchandising Strategy into the Omnichannel Age

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Consider something you wish to purchase at this very moment. There’s a good chance you could pick up your smartphone and buy it. Today’s connected world means your customers and potential customers are online 24/7, whether on a phone, tablet or computer. Heck, now it might even be via the watch on their wrist! Customers have multiple channels at their disposal through which they demand consistency and a seamless experience. With all these channels coming together, competition is heating up. Large retailers with low overhead and access to vast, global product ranges have made it difficult for other retailers to compete – and that’s just the tip of the iceberg. Retailers of all sizes face a variety of challenges when it comes to serving the new omnichannel consumer.
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