Francesca’s Extends Its Contract with MMP, Demonstrating Its Dedication to Empowering Front Line Team Members with INCITE Platform

francesca’s Extends Its Contract with MMP, Demonstrating Its Dedication to Empowering Front Line Team Members with INCITE Platform

Multimedia Plus (, a technology firm that develops communications solutions for the world’s leading brands, is pleased to announce that francesca's® has renewed its contract, signaling its dedication to the INCITE platform as a means to empower team members and drive in-boutique success. francesca's® is a growing specialty retailer featuring a unique, fun, and personalized boutique shopping experience showcasing a curated collection of women’s clothing, jewelry, accessories and more.

“We are honored to have been partnering with francesca's® for the past four-years and we are humbled by their renewed commitment to our partnership,” says David Harouche, CEO & CTO.

The national retailer began working with MMP by implementing B.Y.O.C. (Bring Your Own Content) which allows francesca's® to quickly unlock the value of existing content by incorporating it into an easy and affordable e-learning solution to track and measure results, driving performance in the field. The program has been rolled-out on POS terminals, allowing team members access to communications and learn on the sales floor where the action happens -- the greatest success factor in nurturing better, faster, and guest ready team members. The program also includes signature features such as easy drag-and-drop publishing, video without streaming, a fully branded experience, and real-time results.

“It is essential that our team members are well informed. From product knowledge to leadership, INCITE has been a critical tool in helping to develop team members that are passionate, motivated and prepared to reach their fullest potential, and achieve their personal aspirations. Our team members’ ownership of their development, coupled with the support and positive impact from our leaders, has assisted us in building long-term relationships with our guest. The platform has been more than a technology accessory, it has been a proven tool that is part of our successful formula,” says David Minnix, EVP, Chief Boutiques Officer, francesca's®.


Multimedia Plus is transforming the way brands communicate globally. MMP’s patented technology platform, QuizScore®, ensures performance and execution of company strategies – where it counts – with customers. The company’s programs are being used by brands globally and are translated into more than 22 languages.

For Multimedia Plus
Nataly Blumberg, 516-859-6665

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